8/7/2023 0 Comments Relax nails city square mall![]() ![]() ![]() We counted footfall to judge the effectiveness of this campaign. Our strategies were designed to meet the objective of achieving 1 million visitors in 2 months. The mall sits on the site of Singapore's historic New World Amusement Park and is directly connected by underground access to Farrer Park MRT Station.Ĭenter Trade Area Total Population: 357,100. Slated as an iconic mall in an area undergoing rapid transformation, City Square Mall presents itself as an elegant, exciting and highly vibrant retail centre with a variety of entertainment components catering to the needs of any visitor.ĭescription of the location and accessibility Offering a wide array of value-for-money merchandise and services, exciting promotional activities, street fare as well as international cuisine, City Square Mall is envisioned as a miniature 'town-centre' which provides the perfect setting for the community to meet, play and shop while acquiring an eco-learning experience. Having close proximity to Little India, one of the Top 5 must-see tourist spots, with direct connection to Farrer Park MRT station, it hopes to attract both local and tourist shoppers. The mall’s design concept draws inspiration from the vibrant surroundings, and leverages on its integration with an adjacent Urban Park and train station to create a strong community node.Ĭity Square Mall is located at the junction of Serangoon and Kitchener Roads and sits on the site of Singapore's historic New World Park. City Square Mall (CSM) was envisioned as a city fringe “Community Hub” that would provide opportunities for the community to meet, learn, play and shop. City Square is the Singapore’s First Eco-Mall to be integrated with a 49,000 sq ft (4,600 m2) urban park named City Green, designed to provide a learning experience about ecology and the natural environment.
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